anirudhkumar.ai

Experience

Experience

Product analytics across fintech and consumer products; now building practical AI workflows, analytics systems, and small shipped tools.

Self Financial

Lead Growth Analyst · Apr 2025 - May 2026

  • Ran 10+ pre-paywall A/B tests across activation and conversion, shaping launch metrics with Product.
  • Built Growth Dashboard for funnel performance, channel mix, friction diagnosis, and segment-level opportunity sizing.
  • Built Experiment Dashboard with Python-aggregated test pacing, visitor volume, and per-test performance.
  • Built internal AI/analytics tooling: Slack and Confluence scrapers plus a Redshift data-dictionary generator.
  • Introduced LLM workflows into recurring analytics deliverables and helped teammates apply Python/AI tooling.

The Lifetime Value Company

Senior Business Intelligence Manager / Business Intelligence Manager · Mar 2021 - Jul 2024

  • Owned analytics for consumer brands generating $20M+ annually: dashboards, A/B tests, and quarterly KPI reviews.
  • Built 200+ parameter customer dataset to revive segmentation, experimentation, and product-performance readouts.
  • Coded fraud-detection ML model in scikit-learn, backstopping a third-party system with 90% correlation to flagged events.
  • Increased Trustpilot review volume 5x through clustering, segmentation, and targeted email/product outreach.
  • Used NLP/AI on reviews and surveys to improve product copy: conversion +3%, refund rate -5%, rating +10%.

Intuit

Product Analytics · Summer 2018; Feb 2019 - Mar 2021

  • Owned TurboTax Full Service analytics for expert quality, scoring, error rates, experiment readouts, and Tableau reporting.
  • Built $75M-favorability headcount forecast against bottom-up plan and automated 300+ hours of finance/reporting work.
  • Analyzed tax-filer upgrade drivers to test whether product lineup and onboarding fit returning-user behavior.
  • Built risk-routing and quality analyses to identify high-rework return patterns across hundreds of tax fields.

Education

UC Berkeley · B.A. Economics, Data Science minor · Aug 2015 - Dec 2018