Lead Growth Analyst
Self Financial Apr 2025 – May 2026- Built an executive SWAT dashboard used near-daily by CPO, VPs, and directors to diagnose conversion and marketing shifts.
- Ran 10+ pre-paywall A/B tests across activation and conversion, shaping launch metrics with Product.
- Built internal AI/analytics tooling: Slack and Confluence scrapers plus a Redshift data-dictionary generator.
- Introduced LLM workflows into recurring analytics deliverables and helped teammates apply AI tooling.